Steps of The Product Design Process

Why The Product Design is important for start-up?

In order to produce your items efficiently, manufacturers will almost always require the conceptual illustrations (Product Design Process). Do not be worried, if you haven’t a degree in design or the ability to create beautiful artwork. Nonetheless, if you can sketch your ideas to best of your ability, detail the material composition and compile a list of images you have used for inspiration, most product manufacturers should be able to work using this design.

It is good to take inspiration from other items, but bear in mind that you do not want to be accused of plagiarizing your designs. Not only can it potentially land you in trouble, it might also affect your success and attractions.

product design
New Product Brand Design Ideas Imagination Draft Concept

Benefits of Conceptual Illustrations: –

Conceptual diagrams could be used to create a visualization for production, as well as prototyping and range developments.

  • Drawings are useful for development because they help to show how a product will look when used.
  • Images of products, accessories and full collections could also be used for presentations and look books; useful for gaining support from wider business or gauging consumer opinion.

No matter how great a manufacturer is, they can only get something right if they have been given correct information and direction from the client. This is where the professional technical packs come in.

There are professional designers out there who specifically help start-up brands to put their information together in such a way that manufacturers will understand.

What Is a Technical Pack?

A technical pack is a blueprint that’s created by a designer, with instructions that a manufacturer would need to turn the design into a working product. They contain front and back views, along with many technical information like dimensions, colour references, materials composition, prints, logos, and sizing. Tech-packs contain anything which is crucial to design, right down to tiny details.

The more detailed your tech-pack is, the more likely your manufacturer is going to be able to get production right first time. Without a tech-pack, it can be difficult for the manufacturer to translate your idea into the reality.

Benefits of tech packs:

  • Clear and concise information for manufacturer.
  • Less chance of details being missed during the sample production.
  • First sample will be as accurate as possible.
  • Could be distributed to multiple manufacturers for quotes.
  • Easy for manufacturer to refer to at any stage in the process.

Components of a Marketable Product


Is the product durable? Will the fabric withstand multiple washes without the colour running or the items shrinking?


Does your product perform as a consumer would expect it to be?


Is your item aesthetically pleasing? This does not just mean the design, but also how the cut and trim come together to create a clothing which your customers would purchase.

Perceived Quality

Does the product you have produced match the usual standards of your brand? You may have worked hard to ensure your brand is perceived to be very high quality, but if your products do not live up to that perception, it could be very damaging for your reputation.

Design Innovation 

No matter what industry you are in, innovation is often what sets your business a part from the crowd. The ability to create the new products and services could easily be one of the most valuable assets a company has.

Product trends change and it is important that as a business you can adapt so as not to be left behind in a competitive market. While thinking up the new ideas is one step of the process, businesses have a much greater task in trying to turn that into an actual product or service that will benefit the customers.

Edited: Sourced By @Howthorninc