{"id":5950,"date":"2018-12-05T14:54:09","date_gmt":"2018-12-05T14:54:09","guid":{"rendered":"https:\/\/blog.bhlsports.com\/?p=4546"},"modified":"2022-07-30T17:20:18","modified_gmt":"2022-07-30T11:50:18","slug":"brands-professional-photography-importance","status":"publish","type":"post","link":"https:\/\/bahlolintl.com\/tr\/markalarin-profesyonel-fotografciligin-onemi\/","title":{"rendered":"\ufeffNeden Her Marka Profesyonel Foto\u011fraf\u00e7\u0131l\u0131\u011fa \u0130htiya\u00e7 Duyar?"},"content":{"rendered":"

Profesyonel Foto\u011fraf\u00e7\u0131l\u0131\u011f\u0131n Her Marka \u0130\u00e7in \u00d6nemi<\/strong><\/h2>\n\n\n\n

Dijital \u00e7a\u011fda, pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00e7o\u011fu \u00e7evrimi\u00e7i olarak yap\u0131l\u0131yor. Bu, vakalar\u0131n \u2018unda sat\u0131\u015flar\u0131n\u0131z\u0131n, baz\u0131 yollarla sizi \u00e7evrimi\u00e7i olarak bulan m\u00fc\u015fterilerden gelece\u011fi ve \u00fcr\u00fcnlerinizi \u015fahsen g\u00f6remeyecekleri veya hissedemeyecekleri anlam\u0131na gelir. Bu nedenle resimleriniz ve \u00fcr\u00fcnlerinizin web sitesinde veya sosyal medya ak\u0131\u015flar\u0131n\u0131zda sunulma \u015fekli, m\u00fc\u015fterinin bir \u00fcr\u00fcn\u00fc ger\u00e7ekten sat\u0131n al\u0131p almama karar\u0131nda \u2019olumlu ya da ba\u015far\u0131s\u0131z\" bir fakt\u00f6r olacakt\u0131r.<\/p>\n\n\n\n

Resimleriniz t\u00fcm s\u0131k\u0131 \u00e7al\u0131\u015fman\u0131z\u0131 temsil etti\u011finden ve \u015f\u00fcphesiz \u00fcr\u00fcn tasar\u0131m\u0131 ve geli\u015ftirme s\u00fcrecine say\u0131s\u0131z saatler harcand\u0131\u011f\u0131ndan, \u00f6\u011felerin ger\u00e7ekte en iyi \u015fekilde sunulmamas\u0131ndan endi\u015fe etmek istemezsiniz. Sonu\u00e7ta, \u00e7o\u011fu durumda \u00fcr\u00fcn\u00fc ger\u00e7ekten satacak olan \u015fey, foto\u011fraflar\u0131n\u0131zd\u0131r.<\/p>\n\n\n\n

Bu sorumlulu\u011fu bir aceminin ellerine b\u0131rakmak k\u00f6t\u00fc bir fikirdir.<\/p>\n\n\n\n

Markalar i\u00e7in son hedef k\u00e2r elde etmektir, ancak yeni i\u015flerin ilk a\u015famalar\u0131nda, \u00e7o\u011fu kararda karar verici fakt\u00f6r parad\u0131r ve hi\u00e7 \u015f\u00fcphesiz \u2018bunlar\u0131n hepsi kula\u011fa \u00e7ok ho\u015f geliyor, ancak bir profesyonele param yetebilir mi?\u2019 diye d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz\u00fc okuyacaks\u0131n\u0131z. Neyse ki, bunun cevab\u0131 \u2018Evet\u2019, muhtemelen yapabilirsiniz. \u0130lk d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden \u00e7ok daha uygun fiyatl\u0131 olabilir ve bu i\u015fi yapmas\u0131 i\u00e7in bir profesyoneli i\u015fe alman\u0131n pahal\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, bir amat\u00f6r\u00fc i\u015fe alana kadar bekleyin.<\/p>\n\n\n\n

Binlerce harcaman\u0131za da gerek yok. Nispeten k\u00fc\u00e7\u00fck bir miktar kar\u015f\u0131l\u0131\u011f\u0131nda, \u00fcr\u00fcnlerinizi satman\u0131za katk\u0131da bulunacak bir foto\u011fraf \u00e7ekebilirsiniz; bu, e\u011fer bu paray\u0131 yat\u0131rmazsan\u0131z, ba\u015flang\u0131\u00e7ta d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden daha uzun s\u00fcre stokta kalman\u0131za neden olabilir.<\/p>\n\n\n\n

\"profesyonel<\/figure>\n\n\n\n

Foto\u011fraf\u00e7\u0131l\u0131\u011f\u0131n Faydalar\u0131<\/strong><\/strong><\/h3>\n\n\n\n

Y\u00fcksek kaliteli \u00fcr\u00fcn foto\u011fraf\u00e7\u0131l\u0131\u011f\u0131na yat\u0131r\u0131m yapman\u0131n baz\u0131 g\u00f6ze \u00e7arpan faydalar\u0131 vard\u0131r ve a\u015fa\u011f\u0131da bunlar hakk\u0131nda biraz daha ayr\u0131nt\u0131ya girece\u011fiz:<\/p>\n\n\n

\n
\"-<\/figure>\n<\/div>\n\n\n

Profesyonellik<\/strong><\/strong><\/h4>\n\n\n\n

Profesyonel foto\u011fraf\u00e7\u0131lar sadece foto\u011fraf \u00e7ekenlerden \u00e7ok daha fazlas\u0131d\u0131r. Her meslek gibi onlar da muhtemelen yapt\u0131klar\u0131 i\u015fi sevdiler ve piyasaya sunduklar\u0131 i\u015flerden \u00e7ok gurur duyacaklar. Baz\u0131 foto\u011fraf\u00e7\u0131lar\u0131n da serbest meslek sahibi olmas\u0131 nedeniyle, a\u011f\u0131zdan a\u011fza pazarlama da uzun bir yol kat ediyor ve t\u00fcm deneyim boyunca m\u00fc\u015fteri memnuniyeti konusunda ba\u015far\u0131l\u0131 oluyorlar.<\/p>\n\n\n\n

Foto\u011fraf\u00e7\u0131l\u0131\u011f\u0131n s\u0131kl\u0131kla unutulan unsurlar\u0131ndan biri, m\u00fcmk\u00fcn oldu\u011fu kadar \u00e7ok \u015feyin kamera arac\u0131l\u0131\u011f\u0131yla yap\u0131lmas\u0131na ra\u011fmen, \u0131\u015f\u0131kland\u0131rma ve son d\u00fczenlemenin de b\u00fcy\u00fck \u00f6nem ta\u015f\u0131mas\u0131d\u0131r. Yaln\u0131zca foto\u011fraf\u0131n kendisi (uygun \u0131\u015f\u0131klar veya d\u00fczenleme olmadan), end\u00fcstri standartlar\u0131na uymayan yar\u0131 d\u00fczg\u00fcn g\u00f6r\u00fcnt\u00fclerle sonu\u00e7lanacakt\u0131r.<\/p>\n\n\n\n

Profesyonel foto\u011fraf\u00e7\u0131lar ilk foto\u011fraflar\u0131n\u0131z\u0131 \u00e7ekecek ve ard\u0131ndan bunlar\u0131 \u0131\u015f\u0131kland\u0131rma ve son d\u00fczenlemeyle tamamlayacak ve bunlar bir araya gelerek markan\u0131z\u0131 ve \u00fcr\u00fcnlerinizi do\u011fru bir \u015fekilde tasvir eden, t\u00fcr\u00fcn\u00fcn tek \u00f6rne\u011fi olan resimler elde edecek.<\/p>\n\n\n\n

D\u00f6n\u00fc\u015f\u00fcm<\/strong><\/strong><\/h4>\n\n\n\n

Herhangi bir potansiyel m\u00fc\u015fteri web sitenize veya sosyal medyan\u0131za geldi\u011finde, onlarla etkile\u015fime ge\u00e7mek ve onlar\u0131 potansiyel m\u00fc\u015fteriden \u00f6deme yapan bir m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in asl\u0131nda \u00e7ok k\u0131sa bir s\u00fcreniz olacakt\u0131r. Yaln\u0131zca \u00e7evrimi\u00e7i bir i\u015fletmeyseniz, potansiyel bir m\u00fc\u015fteri \u00fcr\u00fcnlerinizi sat\u0131n almadan \u00f6nce fiziksel olarak kullanamayacakt\u0131r; bu nedenle foto\u011fraf\u00e7\u0131l\u0131k, \u00fcr\u00fcn\u00fcn tasar\u0131m\u0131n\u0131 ve kalitesini aktarman\u0131n yaln\u0131zca yoludur.<\/p>\n\n\n\n

Profesyonel foto\u011fraf\u00e7\u0131lar, foto\u011fraflar\u0131n\u0131z\u0131n markan\u0131zla e\u015fle\u015fmesi konusunda uzmand\u0131rlar ve \u00fcr\u00fcnlerinizin do\u011fru bir temsilini sunabilirler; bu, m\u00fc\u015fterilerin \u00fcr\u00fcnlerini ald\u0131klar\u0131nda k\u00f6t\u00fc s\u00fcrprizlerle kar\u015f\u0131la\u015fmad\u0131klar\u0131 anlam\u0131na gelir.<\/p>\n\n\n\n

G\u00fcvenilirlik<\/strong><\/strong><\/h4>\n\n\n\n

Amat\u00f6r olarak alg\u0131lanmak isteyece\u011finiz son \u015fey. D\u0131\u015far\u0131da size benzer bir \u015fey yapabilecek binlerce ba\u015fka marka var ve bunlar\u0131n hepsi piyasadan i\u015f almak i\u00e7in rekabet ediyor. Bu nedenle, pazardaki bir ki\u015fi, biri profesyonel foto\u011fraf\u00e7\u0131l\u0131\u011fa sahip, di\u011feri ise yatak odas\u0131ndaki gard\u0131robun \u00fczerinde lo\u015f \u0131\u015f\u0131kta net bir foto\u011fraf \u00e7ekmi\u015f olan iki markaya bak\u0131yorsa, b\u00fcy\u00fck olas\u0131l\u0131kla paras\u0131n\u0131 daha k\u00f6kl\u00fc g\u00f6r\u00fcnen markaya g\u00fcvenecektir. Bir m\u00fc\u015fterinin zorlukla kazand\u0131\u011f\u0131 paradan vazge\u00e7ecekse g\u00fcvenilir g\u00f6r\u00fcnmeniz gerekece\u011fini anlamak \u00f6nemlidir.<\/p>\n\n\n\n

Tutarl\u0131l\u0131k<\/strong><\/strong><\/h4>\n\n\n\n

Yeni markan\u0131z tek seferlik bir mucize olmayacak; Uzun vadede kontrol alt\u0131nda kalmay\u0131 istiyorsunuz ve bunun i\u00e7in yapt\u0131\u011f\u0131n\u0131z her \u015feyde tutarl\u0131 bir marka \u2018sesini\u2019 koruyabildi\u011finizden emin olman\u0131z gerekir. Profesyonel bir foto\u011fraf\u00e7\u0131, her seferinde m\u00fckemmel sonu\u00e7lar alma konusunda uzmand\u0131r. \u0130\u00e7eride veya d\u0131\u015far\u0131da, bir st\u00fcdyoda veya marka anlay\u0131\u015f\u0131n\u0131za uygun bir konumda olsan\u0131z da, foto\u011fraf\u00e7\u0131n\u0131z \u00fcr\u00fcnlerinizin her zaman en iyi \u015fekilde iletilmesini sa\u011flamak i\u00e7in ne yapmas\u0131 gerekti\u011fini tam olarak bilecektir. Her zaman ayn\u0131 foto\u011fraf\u00e7\u0131y\u0131 kullan\u0131rsan\u0131z bu daha da iyidir.<\/p>\n\n\n\n

Teknik Beceriler<\/strong><\/strong><\/h4>\n\n\n\n

Foto\u011fraf\u00e7\u0131lar\u0131n yaln\u0131zca foto\u011fraf \u00e7eken ki\u015filer olmad\u0131\u011f\u0131n\u0131 anlamak \u00f6nemlidir; herkesin her seferinde harika sonu\u00e7lar elde etmek i\u00e7in bir ayd\u0131nlatma donan\u0131m\u0131 kuramayaca\u011f\u0131n\u0131 veya en son foto\u011fraf d\u00fczenleme yaz\u0131l\u0131m\u0131 olan \u2018Adobe Photoshop'u veya ba\u015fka herhangi bir yaz\u0131l\u0131m\u0131 kullanamayaca\u011f\u0131n\u0131 anlamak \u00f6nemlidir. Y\u0131llar s\u00fcren \u00e7al\u0131\u015fma, s\u0131k\u0131 \u00e7al\u0131\u015fma ve deneme gerektirir.<\/p>\n\n\n\n

Terfi<\/strong><\/strong><\/h4>\n\n\n\n

Bu noktada markan\u0131zdaki pazarlama stratejinizi d\u00fc\u015f\u00fcnecek ve muhtemelen sosyal medyay\u0131 bunun ayr\u0131lmaz bir par\u00e7as\u0131 olarak kullanacaks\u0131n\u0131z. \u015eimdi Twitter gibi bir siteye giderseniz.<\/p>\n\n\n\n

D\u00fczenlendi:<\/strong> Kaynak: @Howthorninc<\/p>","protected":false},"excerpt":{"rendered":"

Importance of Professional Photography for Every Brand Being in the digital age, most of marketing works are done online. This means that in 99% of the cases, your sales will come from customers by finding you online for some means and that they would not be able to actually see or feel your products in person. That\u2019s why, […]<\/p>\n","protected":false},"author":84,"featured_media":19692,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[30,37,38,34,50,39,42],"tags":[33,180,49],"class_list":["post-5950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginners","category-digital-marketing","category-marketing","category-new-brand","category-seo-internet-marketing","category-social-media","category-tips","tag-importance","tag-product-photogrphy","tag-professional-photography","entry","has-media"],"_links":{"self":[{"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/posts\/5950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/comments?post=5950"}],"version-history":[{"count":0,"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/posts\/5950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/media\/19692"}],"wp:attachment":[{"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/media?parent=5950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/categories?post=5950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/tags?post=5950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}