{"id":5947,"date":"2018-12-04T16:15:42","date_gmt":"2018-12-04T16:15:42","guid":{"rendered":"https:\/\/blog.bhlsports.com\/?p=4538"},"modified":"2022-07-30T16:32:28","modified_gmt":"2022-07-30T11:02:28","slug":"consistency-importance-social-media-marketing","status":"publish","type":"post","link":"https:\/\/bahlolintl.com\/tr\/tutarliligin-onemi-sosyal-medya-pazarlamasi\/","title":{"rendered":"Sosyal Medya Pazarlamas\u0131nda Tutarl\u0131l\u0131k Neden \u00d6nemlidir?"},"content":{"rendered":"

Sosyal Medya Pazarlamas\u0131nda Tutarl\u0131l\u0131k<\/strong><\/h2>\n\n\n\n

Marka kimli\u011finiz, m\u00fc\u015fterileriniz taraf\u0131ndan an\u0131nda tan\u0131nabilmenizi sa\u011flayan \u015feydir. Markan\u0131z\u0131n kimli\u011fini olu\u015fturan bile\u015fenler \u015funlard\u0131r:<\/p>\n\n\n\n

Markan\u0131n<\/p>\n\n\n\n

  1. \u0130sim<\/li>
  2. Logo<\/li>
  3. Ses<\/li>
  4. Renk \u015femas\u0131 <\/li>
  5. Yaz\u0131 tipi <\/li>
  6. Mesaj <\/li><\/ol>\n\n\n\n

    \u00d6rne\u011fin. Bu \u00f6\u011felerle tutarl\u0131l\u0131k \u00e7ok \u00f6nemlidir ve marka itibar\u0131n\u0131z\u0131 g\u00fc\u00e7lendirmeye yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

    Renk paleti<\/strong><\/strong><\/h3>\n\n\n\n

    Renkler, markalar taraf\u0131ndan t\u00fcketicilerin kararlar\u0131n\u0131 bilin\u00e7alt\u0131nda manip\u00fcle etmenin bir yolu olarak kullan\u0131l\u0131r. Sosyal medya kanallar\u0131n\u0131zda tutarl\u0131 bir renk paletine karar vermek, g\u00f6rsellerinizin birbiriyle ba\u011flant\u0131s\u0131z bir dizi uyumsuz g\u00f6nderi yerine iyi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir koleksiyon gibi g\u00f6r\u00fcnmesine yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\n\n

    Tipografi<\/strong><\/strong><\/h3>\n\n\n\n

    Tipografi, yaz\u0131 tipi olarak da bilinen yaz\u0131l\u0131 kelimenin g\u00f6rsel bir bile\u015fenidir. \u00c7e\u015fitli yaz\u0131 tipi t\u00fcrleri vard\u0131r; en geleneksel olanlar\u0131 Times New Roman gibi serif yaz\u0131 tipleri ve Arial gibi sans serif yaz\u0131 tipleridir.\u00a0Yaz\u0131 tipi veya Tipografi tutarl\u0131l\u0131\u011f\u0131 genellikle g\u00f6z ard\u0131 edilir, ancak tutarl\u0131 bir yaz\u0131 tipi, i\u00e7eri\u011fin profesyonel g\u00f6r\u00fcnmesini sa\u011flad\u0131\u011f\u0131 ve okuyucular\u0131n\u0131z\u0131n yaz\u0131lanlara odaklanmas\u0131n\u0131 sa\u011flad\u0131\u011f\u0131 i\u00e7in kritik \u00f6neme sahiptir.<\/p>\n\n\n\n

    Tema<\/strong><\/strong><\/h3>\n\n\n\n

    Markan\u0131z\u0131n temas\u0131 her zaman tutarl\u0131 bir \u015fekilde alan\u0131n\u0131zla veya daha geni\u015f sekt\u00f6r veya en son koleksiyonunuz i\u00e7in ilham kayna\u011f\u0131 gibi yak\u0131ndan ili\u015fkili temalarla ilgili olmal\u0131d\u0131r. Bu, kitlenizi ve takip\u00e7ilerinizi geli\u015ftirmenize yard\u0131mc\u0131 olacakt\u0131r.\u00a0\u00d6rne\u011fin: Bir giyim markas\u0131 olarak yay\u0131nlar\u0131n\u0131z, yeni bir \u00fcr\u00fcn yelpazesine k\u0131sa bak\u0131\u015flar veya yerinde bir editoryal \u00e7ekim gibi \u00fcr\u00fcnlerinize odaklanmal\u0131d\u0131r.<\/p>\n\n\n\n

    Baz\u0131 markalar, fazla ilgisiz olma ve daha b\u00fcy\u00fck sosyal medya tart\u0131\u015fmalar\u0131na dalma, Futbol Topu sonu\u00e7lar\u0131 gibi alakas\u0131z konular\u0131 tart\u0131\u015fma tuza\u011f\u0131na d\u00fc\u015f\u00fcyor. Bu, markan\u0131z\u0131n anlam\u0131n\u0131 azalt\u0131r ve belki de ayr\u0131 temayla ilgilenmeyen takip\u00e7ilerin sizi takip etmeyi b\u0131rakmay\u0131 d\u00fc\u015f\u00fcnmesine neden olur.<\/p>\n\n\n\n

    Ses<\/strong><\/strong><\/h3>\n\n\n\n

    Markan\u0131z\u0131n sesi, markan\u0131z\u0131n kimli\u011fini tan\u0131mlaman\u0131n \u00f6nemli bir unsurudur \u00e7\u00fcnk\u00fc bu, de\u011ferlerinizi aktarman\u0131n bir yoludur. Sesiniz sosyal medya i\u00e7eri\u011finizin \u00e7er\u00e7evesidir ve markan\u0131z\u0131n sesini ki\u015fili\u011finin bir ifadesi olarak d\u00fc\u015f\u00fcnmelisiniz. \u00d6rne\u011fin markan\u0131z\u0131n d\u00fcr\u00fcst, ciddi veya alayc\u0131 olarak m\u0131 g\u00f6r\u00fcnmesini istiyorsunuz?<\/p>\n\n\n\n

    Sesinizi belirlerken kendinize \u015funu sormal\u0131s\u0131n\u0131z:<\/p>\n\n\n\n

    Nas\u0131l kar\u015f\u0131la\u015fmak istiyoruz?<\/p>\n\n\n\n

    Nas\u0131l bir itibar istiyoruz<\/p>\n\n\n\n

    De\u011ferlerimiz neler<\/p>\n\n\n\n

    D\u00fczenlendi:<\/strong> Kaynak: @Howthorninc<\/p>\n\n\n\n

    \"-<\/figure>","protected":false},"excerpt":{"rendered":"

    Consistency in Social Media Marketing Your brand identity is what makes you instantly recognizable to your clients. Components which make up your brand\u2019s identity are your : Brand\u2019s Name Logo Voice Colour scheme Typeface Message  for example. Consistency with these elements is the key and helps to reinforce your brand reputation. Color palette Colors are used as a way to […]<\/p>\n","protected":false},"author":84,"featured_media":19675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[30,37,12,38,34,39,42],"tags":[41,40],"class_list":["post-5947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginners","category-digital-marketing","category-guide","category-marketing","category-new-brand","category-social-media","category-tips","tag-consistency","tag-social-media","entry","has-media"],"_links":{"self":[{"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/posts\/5947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/comments?post=5947"}],"version-history":[{"count":0,"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/posts\/5947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/media\/19675"}],"wp:attachment":[{"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/media?parent=5947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/categories?post=5947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bahlolintl.com\/tr\/wp-json\/wp\/v2\/tags?post=5947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}