{"id":4589,"date":"2018-12-09T22:58:19","date_gmt":"2018-12-09T22:58:19","guid":{"rendered":"https:\/\/blog.bhlsports.com\/?p=4589"},"modified":"2022-07-30T18:23:07","modified_gmt":"2022-07-30T12:53:07","slug":"creating-professional-online-presence-secrets","status":"publish","type":"post","link":"https:\/\/bahlolintl.com\/tr\/creating-professional-online-presence-secrets\/","title":{"rendered":"Profesyonel \u00c7evrimi\u00e7i Varl\u0131k Olu\u015fturman\u0131n S\u0131rlar\u0131"},"content":{"rendered":"

Marka \u0130\u00e7in Profesyonel Bir \u00c7evrimi\u00e7i Varl\u0131\u011f\u0131n \u00d6nemi<\/strong><\/h2>\n\n\n\n

\u00c7o\u011fu start-up markas\u0131n\u0131n tamamen \u00e7evrimi\u00e7i tabanl\u0131 olmas\u0131 nedeniyle, \u00e7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131z\u0131n profesyonel, y\u00fcksek kaliteli, markal\u0131 ve an\u0131nda tan\u0131nabilir olmas\u0131 zorunludur. Tutarl\u0131l\u0131k online d\u00fcnyan\u0131n anahtar\u0131d\u0131r. Hedef kitlenizin markan\u0131z\u0131 tan\u0131mas\u0131 i\u00e7in tutarl\u0131 olman\u0131z gerekir, b\u00f6ylece hedef kitle etkile\u015fiminde ve eri\u015fiminde b\u00fcy\u00fcmenizi sa\u011flars\u0131n\u0131z.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00c7evrimi\u00e7i varl\u0131k 3 b\u00f6l\u00fcme ayr\u0131labilir:<\/p>\n\n\n\n

  • Web sitesi<\/li>
  • E-postalar<\/li>
  • Sosyal Medya<\/li><\/ul>\n\n\n\n

    Profesyonel Bir Web Sitesi Olu\u015fturmak Neden Bu Kadar \u00d6nemli?<\/strong><\/strong><\/h2>\n\n\n\n

    Bir web sitesi, \u00e7evrimi\u00e7i ba\u015far\u0131n\u0131z\u0131n en ayr\u0131lmaz bile\u015fenlerinden biridir. Web siteniz profesyonellik, g\u00fcvenilirlik, harika bir tasar\u0131m ve m\u00fckemmel bir kullan\u0131c\u0131 deneyimi sunmuyorsa, m\u00fc\u015fteriler geri d\u00f6nebilir. Web ziyaret\u00e7ilerinizin 75%'si g\u00fcvenilirli\u011finizi web sitenizin tasar\u0131m\u0131na g\u00f6re de\u011ferlendirecektir.<\/p>\n\n\n\n

    Neyse ki, markan\u0131z\u0131n web sitesinin profesyonel, g\u00fcncel ve m\u00fc\u015fterilerinizin ili\u015fki kurabilece\u011fi ve daha da \u00f6nemlisi g\u00fcvenebilece\u011fi bir \u015fey gibi g\u00f6r\u00fcnmesini sa\u011flaman\u0131n baz\u0131 kolay yollar\u0131 var.<\/p>\n\n\n\n

    \"Web ziyaret\u00e7ilerinizin 75%'si g\u00fcvenilirli\u011finizi web sitenizin tasar\u0131m\u0131na g\u00f6re de\u011ferlendirecektir\".<\/p>\n\n\n\n

    H\u0131z\/Y\u00fck S\u00fcresi neden \u00f6nemlidir?<\/strong><\/h3>\n\n\n\n

    Y\u00fckleme s\u00fcresi web siteniz i\u00e7in \u00f6nemli bir metriktir. Bu sadece kullan\u0131c\u0131 deneyimi i\u00e7in de\u011fil, ayn\u0131 zamanda arama motoru optimizasyonu (SEO) i\u00e7in de \u00f6nemlidir. Web siteniz h\u0131zl\u0131 bir \u015fekilde y\u00fcklenirse, an\u0131nda g\u00fc\u00e7l\u00fc bir ilk izlenim yaratm\u0131\u015f olursunuz. Ancak, herhangi bir potansiyel m\u00fc\u015fteri sitenizin y\u00fcklenmesine izin vermek yerine t\u0131klamaya karar verirse, yaln\u0131zca buna ba\u011fl\u0131 olarak sat\u0131\u015flar\u0131 kaybetme \u015fans\u0131n\u0131z vard\u0131r.<\/p>\n\n\n\n

    \u00c7ok say\u0131da ziyaret\u00e7i web sitenizden \"hemen \u00e7\u0131karsa\", bu durum organik arama motoru s\u0131ralaman\u0131z\u0131 olumsuz etkileyecektir. Marka web siteleri g\u00f6r\u00fcnt\u00fc a\u011f\u0131rl\u0131kl\u0131 oldu\u011fundan, y\u00fckleme h\u0131z\u0131n\u0131 art\u0131rman\u0131n en h\u0131zl\u0131 yolu g\u00f6r\u00fcnt\u00fclerinizi s\u0131k\u0131\u015ft\u0131rmakt\u0131r, bu konuda yard\u0131mc\u0131 olabilecek \u00e7e\u015fitli g\u00f6r\u00fcnt\u00fc s\u0131k\u0131\u015ft\u0131r\u0131c\u0131lar\u0131 \u00e7evrimi\u00e7i olarak mevcuttur.<\/p>\n\n\n\n

    Foto\u011fraf\u00e7\u0131l\u0131k e-ticareti nas\u0131l etkiler?<\/strong><\/h3>\n\n\n\n

    E-ticaret web sitenizin \u00fcr\u00fcn sayfalar\u0131n\u0131n \u00f6nemi k\u00fc\u00e7\u00fcmsenmemelidir. Sonu\u00e7ta, bir ki\u015fiyi web sitenize y\u00f6nlendirmek, \u00fcr\u00fcn\u00fcn\u00fcze ula\u015fmas\u0131n\u0131 sa\u011flamak ve ard\u0131ndan sat\u0131\u015f yapmaya itmek i\u00e7in ihtiya\u00e7 duyduklar\u0131 her \u015feyi g\u00f6rememek i\u00e7in bu kadar \u00e7aba sarf etmenin ne anlam\u0131 var?<\/p>\n\n\n\n

    Foto\u011fraf, online al\u0131\u015fveri\u015f yapan bir m\u00fc\u015fteri \u00fczerindeki en b\u00fcy\u00fck etkiye sahip oldu\u011fundan, b\u00fct\u00e7enizin bir k\u0131sm\u0131n\u0131 profesyonel g\u00f6rsellere ay\u0131rmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n

    Kullan\u0131c\u0131 Deneyimi (UX) nedir?<\/strong><\/h3>\n\n\n\n

    Web tasar\u0131m\u0131nda Kullan\u0131c\u0131 Deneyimi, kullan\u0131labilirli\u011fi geli\u015ftirerek kullan\u0131c\u0131 memnuniyetini art\u0131rma s\u00fcrecidir. Sitenizin tasar\u0131m\u0131 ve yap\u0131s\u0131, izleyicilerin herhangi bir kar\u0131\u015f\u0131kl\u0131k veya gereksiz t\u0131klama olmadan arad\u0131klar\u0131n\u0131 bulmalar\u0131na olanak sa\u011flamal\u0131d\u0131r. \u0130zleyicinizin yolculu\u011funa \u00f6nem vermek yaln\u0131zca m\u00fc\u015fterilerinize fayda sa\u011flamakla kalmayacak, ayn\u0131 zamanda markan\u0131z i\u00e7in de sonu\u00e7lar do\u011furacakt\u0131r.<\/p>\n\n\n\n

    \u00dcr\u00fcn kategorisi sayfalar\u0131n\u0131z d\u00fczenli ve mant\u0131kl\u0131 olmal\u0131, \u00fcr\u00fcnler hakk\u0131nda kompozisyon gibi \u00f6nemli bilgiler kolayca bulunabilmelidir. Bu, m\u00fc\u015fterilerin h\u0131zl\u0131 bir sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirmesine ve ard\u0131ndan d\u00fczenli, sorunsuz ve g\u00fcvenilir bir sistem kullanarak \u00f6deme yapmas\u0131na olanak tan\u0131r.<\/p>\n\n\n\n

    Web sitesi mobil uyumlu olmal\u0131 m\u0131?<\/strong><\/h3>\n\n\n\n

    Mobil taraman\u0131n t\u00fcm web trafi\u011finin 52%'sini olu\u015fturdu\u011fu tahmin edilmektedir. Ara\u015ft\u0131rmalar, bir sitenin mobil ekran i\u00e7in i\u015flenmemesi durumunda, insanlar\u0131n daha sorunsuz bir mobil deneyim sunan bir rakip lehine siteyi ziyaret etmeyi b\u0131rakaca\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n

    \u00c7o\u011fu modern web sitesi \u015fablonu otomatik olarak mobil s\u00fcr\u00fcm\u00fc olu\u015fturur; Google'\u0131n sitenizin mobil dostu testini ge\u00e7ip ge\u00e7medi\u011fini kontrol etmek i\u00e7in kullanabilece\u011finiz kullan\u0131\u015fl\u0131 bir arac\u0131 vard\u0131r. Metin boyutu, mobil navigasyon ve dokunma dostu d\u00fc\u011fmeler gibi unsurlar de\u011ferlendirilerek \"ba\u015far\u0131l\u0131\" veya \"ba\u015far\u0131s\u0131z\" puan\u0131 veriliyor. Ard\u0131ndan, sitenizi mobil cihazlarda daha verimli hale getirecek de\u011fi\u015fiklikler yapman\u0131z i\u00e7in size tavsiyelerde bulunuluyor.<\/p>\n\n\n\n

    Yeni \u0130\u015fler \u0130\u00e7in Ki\u015fiselle\u015ftirilmi\u015f Etki Alan\u0131 E-postas\u0131n\u0131n \u00d6nemi<\/strong><\/h3>\n\n\n\n

    Kendinizi sekt\u00f6rde yerle\u015fik bir marka olarak sunman\u0131n en etkili yollar\u0131ndan biri, web siteniz ve e-postalar\u0131n\u0131z i\u00e7in \u00f6zel bir alan ad\u0131na sahip olmakt\u0131r.<\/p>\n\n\n\n

    Baz\u0131lar\u0131 i\u00e7in bu bariz bir ilk ad\u0131m gibi g\u00f6r\u00fcnse de, baz\u0131 markalar Hotmail veya Gmail e-posta adreslerini kullanmaya devam ediyor ve bu da an\u0131nda sekt\u00f6rde amat\u00f6r oldu\u011funuz izlenimini veriyor. K\u00fc\u00e7\u00fck bir markaysan\u0131z bu \u00e7o\u011fu ki\u015fi i\u00e7in sorun te\u015fkil etmez, ancak markas\u0131z bir e-posta adresi i\u015fletmenize an\u0131nda amat\u00f6r bir hava verir.<\/p>\n\n\n\n

    Potansiyel m\u00fc\u015fteriyi markan\u0131zla para harcamaya ikna etmeye \u00e7al\u0131\u015f\u0131rken, e-posta adresiniz gibi k\u00fc\u00e7\u00fck ve genellikle g\u00f6zden ka\u00e7an ayr\u0131nt\u0131lara kadar yapt\u0131\u011f\u0131n\u0131z her \u015feyin olabildi\u011fince profesyonel ve g\u00fcvenilir oldu\u011fundan emin olmak istersiniz.<\/p>\n\n\n\n

    yourname@yourcompanyname.com gibi bir e-posta adresi, potansiyel bir m\u00fc\u015fteriye sizi bulabilecekleri \u00e7evrimi\u00e7i bir alan ad\u0131na (yourcompanyname.com) sahip profesyonel bir i\u015fletme oldu\u011funuzu s\u00f6yler.<\/p>\n\n\n\n

    Markala\u015fma avantajlar\u0131:<\/strong><\/strong><\/h4>\n\n\n\n

    Kendi alan ad\u0131 e-postan\u0131z\u0131n olmas\u0131, bu e-postay\u0131 kullanarak ileti\u015fim kurdu\u011funuz ki\u015filerin e-posta g\u00f6nderdi\u011finiz \u015firketi an\u0131nda tan\u0131yaca\u011f\u0131 anlam\u0131na gelir.<\/p>\n\n\n\n

    1. <\/strong>G\u00fcven<\/strong><\/strong><\/h5>\n\n\n\n

    Markal\u0131 bir e-posta adresi ile m\u00fc\u015fterinizle aran\u0131zda bir g\u00fcven olu\u015fturmaya yard\u0131mc\u0131 olur, onlara k\u00f6kl\u00fc bir i\u015fletme oldu\u011funuzu garanti edersiniz.<\/p>\n\n\n\n

    2. <\/strong>Tutarl\u0131l\u0131k<\/strong><\/strong><\/h5>\n\n\n\n

    Markal\u0131 e-postaya sahip olmak, marka tutarl\u0131l\u0131\u011f\u0131n\u0131z i\u00e7in bir ba\u015fka noktad\u0131r. Yapt\u0131\u011f\u0131n\u0131z her \u015fey bir \u015fekilde markal\u0131 olmal\u0131d\u0131r ve e-postan\u0131z da bir istisna de\u011fildir.<\/p>\n\n\n\n

    3. <\/strong>Basitlik<\/strong><\/strong><\/h5>\n\n\n\n

    Hat\u0131rlanmas\u0131 kolay markal\u0131 bir e-postan\u0131z (info@yourcompany.com) varsa, bu, bir m\u00fc\u015fterinin sizinle nas\u0131l ileti\u015fime ge\u00e7ece\u011fini kolayca hat\u0131rlayabilece\u011fi anlam\u0131na gelir.<\/p>\n\n\n\n

    D\u00fczenlendi:<\/strong> Kaynak: @Howthorninc<\/p>","protected":false},"excerpt":{"rendered":"

    The Importance of a Professional Online Presence For Brand With most start-up brands being purely online based, it is imperative, your online presence is professional, high quality, branded, and instantly recognizable. Consistency is key in online world. For your audience to recognize your brand, you must be consistent, thus allowing you to grow in the audience engagement and reach. Online presence 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