{"id":4580,"date":"2018-12-09T16:51:10","date_gmt":"2018-12-09T16:51:10","guid":{"rendered":"https:\/\/blog.bhlsports.com\/?p=4580"},"modified":"2022-07-30T17:41:28","modified_gmt":"2022-07-30T12:11:28","slug":"foundation-brand-importance","status":"publish","type":"post","link":"https:\/\/bahlolintl.com\/tr\/vakif-markasinin-onemi\/","title":{"rendered":"Temelin Marka \u0130\u00e7in \u00d6nemi"},"content":{"rendered":"

Marka Temelleri Neden \u00d6nemlidir?<\/strong><\/h2>\n\n\n

\u0130n\u015faatta oldu\u011fu gibi sa\u011flam bir temele sahip olmak, markan\u0131z\u0131n oturaca\u011f\u0131 temel oldu\u011fundan eviniz i\u00e7in oldu\u011fu kadar i\u015fletmeniz i\u00e7in de \u00f6nemlidir. \u015eirket temelleri size markan\u0131z\u0131n ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flayacak temel bilgileri verir.<\/p>\n\n\n

Hedef Pazar\u0131 Nas\u0131l Belirlerim?<\/strong><\/strong><\/h3>\n\n\n

Yeni kurulan markalar\u0131n yo\u011funlu\u011fu g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, iyi tan\u0131mlanm\u0131\u015f bir hedef pazara sahip olmak her zamankinden daha \u00f6nemli. K\u00fc\u00e7\u00fck i\u015fletmeler herhangi bir alan\u0131 hedefleyerek b\u00fcy\u00fck \u015firketlerle etkili bir \u015fekilde rekabet edebilir.<\/p>\n

A\u015fa\u011f\u0131daki sorular\u0131 yan\u0131tlayarak hedefledi\u011finiz pazar\u0131 belirlemeye ba\u015flayabilirsiniz:\u00a0<\/p>\n

\u00dcr\u00fcn\u00fcn\u00fcz\u00fc pazar\u0131n\u0131zda benzersiz k\u0131lan \u015fey nedir? \u00dcr\u00fcn yelpazenizi, insanlar\u0131n k\u00f6kl\u00fc markalardan veya b\u00fcy\u00fck perakendecilerden sat\u0131n alabilece\u011fi \u00fcr\u00fcnlerden farkl\u0131 k\u0131lan \u015fey nedir?<\/p>\n

\u0130nternet \u00fczerinden faaliyet g\u00f6steren bir i\u015fletmeyseniz, markan\u0131z\u0131 di\u011fer internet \u00fczerinden \u00e7al\u0131\u015fan \u015firketlerden farkl\u0131 k\u0131lan \u015fey nedir? \u0130ade politikalar\u0131n\u0131z m\u0131, teslimat\u0131n\u0131z m\u0131 yoksa t\u00fcketiciye fayda sa\u011flayabilecek ba\u015fka bir \u015fey mi? Fiziksel bir ma\u011fazan\u0131z varsa, insanlar iyi tan\u0131d\u0131klar\u0131 herhangi bir al\u0131\u015fveri\u015f merkezine gitmek yerine neden size gelsinler?<\/p>\n

Bir pazarlama stratejisi olu\u015fturmak s\u00f6z konusu oldu\u011funda, hangi demografik gruba ait olduklar\u0131n\u0131 belirleyerek do\u011fru t\u00fcketicileri hedefledi\u011finizden emin olabilirsiniz. M\u00fc\u015fterinizin profilini \u00e7\u0131karabilirseniz, pazarlama materyalinizi \u00f6rne\u011fin ya\u015f ve cinsiyet gruplar\u0131na g\u00f6re hedeflemeye ba\u015flayabilirsiniz.\u00a0<\/p>\n

Pazar\u0131n\u0131zda onlar\u0131 nas\u0131l hedefleyece\u011finiz konusunda size iyi bir fikir verebilecekleri i\u00e7in rakiplerinizi de ara\u015ft\u0131rmal\u0131s\u0131n\u0131z. Rakiplerinizi ara\u015ft\u0131rarak ne yapt\u0131klar\u0131n\u0131 g\u00f6rebilir ve stratejilerini iyile\u015ftirmenin yollar\u0131n\u0131 belirleyebilirsiniz.<\/p>\n

M\u00fc\u015fterilerin demografik kontrol listesi:
1. Ya\u015f
2. Konum
3. Cinsiyet
4. Gelir d\u00fczeyi
5. E\u011fitim d\u00fczeyi
6. Medeni veya aile durumu
7. Meslek
8. Etnik k\u00f6ken
9. \u0130lgi alanlar\u0131\/hobiler
10. Ya\u015fam Tarzlar\u0131
11. M\u00fczik Tad\u0131
12. Tutum<\/p>\n\n\n

Marka Renk Paleti Se\u00e7imi<\/strong><\/strong><\/h3>\n\n\n

Renkleri nas\u0131l alg\u0131lad\u0131\u011f\u0131m\u0131z\u0131n ard\u0131ndaki psikoloji karma\u015f\u0131kt\u0131r ve \u00e7o\u011fu insan, \u2018sadece moda end\u00fcstrisindeki de\u011fil\u2019 i\u015fletmelerin, hedef kitlelerinde belirli duygular\u0131 uyand\u0131ran renk \u015femalar\u0131 geli\u015ftirmeye y\u00f6nelik ara\u015ft\u0131rmalar\u0131n\u0131n fark\u0131nda de\u011fildir.<\/p>\n

Renkler, markalar taraf\u0131ndan t\u00fcketicilerin kararlar\u0131n\u0131 bilin\u00e7alt\u0131nda manip\u00fcle etmenin bir yolu olarak kullan\u0131lmakta, farkl\u0131 renkler farkl\u0131 duygu, his ve sat\u0131n alma kararlar\u0131n\u0131 \u00e7a\u011fr\u0131\u015ft\u0131rmaktad\u0131r.<\/p>\n

Markalar bunu m\u00fc\u015fterilerinde farkl\u0131 duygular uyand\u0131rmak ve \u00fcr\u00fcnlerini farkl\u0131 \u015fekillerde tasvir etmek i\u00e7in kullan\u0131yor; burada renk psikolojisinin derinliklerine iniyoruz.<\/p>\n\n\n

\u015eirket Logosunun \u00d6nemi<\/strong><\/strong><\/h3>\n\n\n

Tan\u0131nabilir ve tan\u0131d\u0131k bir logonun marka kimli\u011fini olu\u015fturma yolunda uzun bir yol kat etmesi nedeniyle, logoyu olu\u015fturmak \u015firketinizin pazarlama \u00e7abalar\u0131n\u0131n hayati bir par\u00e7as\u0131d\u0131r. Logolar, i\u015fletme sahiplerinin t\u00fcketicilerin etkile\u015fimde bulunmak isteyece\u011fi marka sadakati olu\u015fturmalar\u0131na yard\u0131mc\u0131 olur.<\/p>\n\n\n

Logonuz \u015funlar\u0131 i\u00e7ermelidir:<\/strong><\/strong><\/h4>\n\n\n\n

Harika bir ilk izlenim b\u0131rak\u0131n<\/strong><\/strong><\/h4>\n\n\n

Logo tasar\u0131mlar\u0131n\u0131n amac\u0131 kitlenin dikkatini \u00e7ekmek ve onlar\u0131 olumlu y\u00f6nde etkilemektir. Bu \u015fekilde hat\u0131rlanman\u0131z\u0131 ve rakiplerinizde ilk s\u0131rada se\u00e7ilmenizi sa\u011flars\u0131n\u0131z. Logonuz, potansiyel m\u00fc\u015fterilerin \u2018Bu profesyonel bir \u015firket ve onlardan sat\u0131n almak istiyorum\u2019 diye d\u00fc\u015f\u00fcnmesini sa\u011flamal\u0131d\u0131r.<\/p>\n

Ek olarak, g\u00f6rsel olarak \u00e7arp\u0131c\u0131 bir logo potansiyel m\u00fc\u015fteriler i\u00e7in ilgi \u00e7ekici olabilir ve tasar\u0131m\u0131n arkas\u0131ndaki \u015firketi merak etmelerini sa\u011flayabilir.<\/p>\n\n\n

Sizi rekabetten farkl\u0131la\u015ft\u0131r\u0131n<\/strong><\/strong><\/h4>\n\n\n

\u0130lgili sekt\u00f6rde rekabetin yo\u011fun olmas\u0131 nedeniyle logonuzun an\u0131nda size ait oldu\u011fu tan\u0131nabilir olmal\u0131d\u0131r. Bu pazarda yerle\u015fik markalar taraf\u0131ndan kullan\u0131lan \u00e7ok iyi bilinen baz\u0131 logolar vard\u0131r; Adidas ve Nike i\u015fareti buna harika \u00f6rneklerdir.<\/p>\n

Logonuzun tamamen benzersiz olmas\u0131n\u0131 ve di\u011fer markalarla ayn\u0131 olmamas\u0131n\u0131 sa\u011flamak.<\/p>\n\n\n

Marka sadakatini kolayla\u015ft\u0131r\u0131n<\/strong><\/strong><\/h4>\n\n\n

\u0130yi tasarlanm\u0131\u015f bir marka logosu, m\u00fc\u015fterilerinizin onu g\u00f6rd\u00fcklerinde an\u0131nda markan\u0131z ve \u00fcr\u00fcnleriniz hakk\u0131nda d\u00fc\u015f\u00fcnmelerini sa\u011flaman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Markan\u0131z y\u00fcksek kaliteli giysiler gibi iyi \u015feylerle ili\u015fkilendiriliyorsa, potansiyel bir m\u00fc\u015fteri bu logoyu her g\u00f6rd\u00fc\u011f\u00fcnde o da bunun hakk\u0131nda d\u00fc\u015f\u00fcnecektir ve logonuza tekrar tekrar maruz kalmas\u0131, onu her g\u00f6rd\u00fc\u011f\u00fcnde onlara bunu hat\u0131rlat\u0131r.<\/p>\n\n\n

Teknik s\u0131n\u0131rlamalar\u0131 dikkate al\u0131n<\/strong><\/strong><\/h4>\n\n\n

Ayr\u0131ca logonuzun sahip olabilece\u011fi teknik s\u0131n\u0131rlamalar\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekir. \u00d6rne\u011fin, logonuz son derece karma\u015f\u0131ksa, bunu nak\u0131\u015fa veya kabartmaya d\u00f6n\u00fc\u015ft\u00fcrmek imkans\u0131z olabilir. \u00d6zellikle nak\u0131\u015f i\u00e7in ikinci bir logo yapmak yerine, en ba\u015f\u0131ndan itibaren bunu g\u00f6z \u00f6n\u00fcnde bulundurarak her \u015fey i\u00e7in tek bir logo yapmak daha iyi olacakt\u0131r.<\/p>\n\n\n

Fiyatland\u0131rma Yap\u0131s\u0131 Nas\u0131l Belirlenir?<\/strong><\/strong><\/h3>\n\n\n

\u00dcr\u00fcnlerinizin maliyetlendirilmesi en \u00f6nemli kararlardan biridir.\u00a0i\u015finizin neredeyse her y\u00f6n\u00fcn\u00fc etkileyece\u011fi i\u00e7in bunu yapacaks\u0131n\u0131z. K\u00e2r elde etmek i\u00e7in markan\u0131z\u0131n sabit ve de\u011fi\u015fken maliyetlerinden fazlas\u0131n\u0131 elde etti\u011finizden emin olman\u0131z gerekir. Sabit maliyetler, yeni ekipman veya di\u011fer i\u015f tesislerinin sat\u0131n al\u0131nmas\u0131 gibi de\u011fi\u015fmeyen maliyetlerdir. De\u011fi\u015fken maliyetler, \u00e7e\u015fitli \u00fcr\u00fcn gruplar\u0131 aras\u0131ndaki \u00fcretim maliyetlerindeki farklar gibi de\u011fi\u015fen maliyetlerdir.<\/p>\n

Maliyetlendirme yap\u0131n\u0131z\u0131 hesaplarken yapman\u0131z gereken ilk \u015fey, birim ba\u015f\u0131na maliyetinizi hesaplamakt\u0131r. Bunun i\u00e7in a\u015fa\u011f\u0131dakilere bakmal\u0131s\u0131n\u0131z:<\/p>\n\n\n

  • \u00dcretim Maliyeti<\/li>
  • \u0130thalat Vergisi<\/li>
  • Ambalajlama<\/li>
  • Promosyon Malzemeleri<\/li>
  • Nakliye<\/li>
  • Pazarlama<\/li><\/ul>\n\n\n

    \u00dcr\u00fcn i\u00e7in toplam maliyetinizin ne kadar olmas\u0131 gerekti\u011fini \u00f6\u011frendikten sonra k\u00e2r\u0131 da buna eklemeniz gerekir. Genellikle 30% ile 50% aras\u0131ndaki kar marj\u0131 herhangi bir i\u015fletme i\u00e7in iyi kabul edilir, ancak bir fiyat noktas\u0131na karar verirken markan\u0131z\u0131n ve alg\u0131lanan de\u011ferinizin dikkate al\u0131nd\u0131\u011f\u0131ndan emin olman\u0131z gerekir.<\/p>\n

    D\u00fczenlendi:<\/strong> Kaynak: @Howthorninc<\/p>\n\n\n

    \"-<\/figure>","protected":false},"excerpt":{"rendered":"

    Why the Brand Foundations is Important? Just as in construction, having a solid foundation is as important to your business as it\u2019s to your home since its the base on which your brand will sit. Company foundations give you essential information which will allow your brand to be succeed. How Do I Determine a Target Market? 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