{"id":4580,"date":"2018-12-09T16:51:10","date_gmt":"2018-12-09T16:51:10","guid":{"rendered":"https:\/\/blog.bhlsports.com\/?p=4580"},"modified":"2022-07-30T17:41:28","modified_gmt":"2022-07-30T12:11:28","slug":"foundation-brand-importance","status":"publish","type":"post","link":"https:\/\/bahlolintl.com\/ro\/importanta-marcii-fundatiei\/","title":{"rendered":"Importan\u021ba funda\u021biei pentru brand"},"content":{"rendered":"

De ce sunt importante funda\u021biile de brand<\/strong><\/h2>\n\n\n

La fel ca \u0219i \u00een construc\u021bii, a avea o baz\u0103 solid\u0103 este la fel de important\u0103 pentru afacerea dvs. precum este pentru casa dvs., deoarece este baza pe care se va a\u0219eza marca dvs. Funda\u021biile companiei v\u0103 ofer\u0103 informa\u021bii esen\u021biale care vor permite m\u0103rcii dvs. s\u0103 aib\u0103 succes.<\/p>\n\n\n

Cum determin o pia\u021b\u0103 \u021bint\u0103<\/strong><\/strong><\/h3>\n\n\n

Av\u00e2nd \u00een vedere densitatea mare a m\u0103rcilor start-up, a avea o pia\u021b\u0103 \u021bint\u0103 bine definit\u0103 este mai important ca niciodat\u0103. \u00centreprinderile mici ar putea concura \u00een mod eficient cu companiile mari, viz\u00e2nd orice ni\u0219\u0103.<\/p>\n

Pute\u021bi \u00eencepe s\u0103 identifica\u021bi pia\u021ba\u00a0\u021bint\u0103 r\u0103spunz\u00e2nd la aceste \u00eentreb\u0103ri:\u00a0<\/p>\n

Ce face articolul dvs. unic pe pia\u021ba dvs.? Ce anume face ca gama dvs. de produse s\u0103 fie diferit\u0103 de ceea ce oamenii pot cump\u0103ra de la m\u0103rci consacrate sau de la marii retaileri<\/p>\n

Dac\u0103\u00a0sunte\u021bi o companie bazat\u0103 pe online, ce difer\u0103 marca dvs. de alte companii online? Este vorba despre politicile dvs. de returnare\u00a0sau de livrare sau altceva care poate aduce beneficii consumatorului? Dac\u0103 ave\u021bi un magazin fizic, de ce ar veni oamenii la dvs. \u00een loc s\u0103 mearg\u0103 la orice centru comercial pe care \u00eel cunosc bine<\/p>\n

C\u00e2nd vine vorba de a construi o strategie de marketing, v\u0103 pute\u021bi asigura c\u0103 viza\u021bi consumatorii potrivi\u021bi, identific\u00e2nd categoriile demografice c\u0103rora le apar\u021bin. Dac\u0103 v\u0103 pute\u021bi profila clientul, a\u021bi putea\u00a0\u00eencepe s\u0103 direc\u021biona\u021bi materialul dvs. de marketing c\u0103tre categoriile de v\u00e2rst\u0103 \u0219i sex ale acestora, de exemplu.\u00a0<\/p>\n

De asemenea, trebuie s\u0103 cerceta\u021bi concuren\u021ba dvs., deoarece ace\u0219tia v\u0103 vor putea oferi o idee bun\u0103 despre cum s\u0103-i viza\u021bi pe pia\u021ba dvs. Cercet\u00e2nd concuren\u021ba,\u00a0po\u021bi vedea ce fac ace\u0219tia \u0219i, de asemenea, s\u0103 identifici modalit\u0103\u021bi de a-\u0219i \u00eembun\u0103t\u0103\u021bi strategia.<\/p>\n

Lista de verificare demografic\u0103 a clien\u021bilor:
1. V\u00e2rsta
2. Loca\u021bia
3. Gen
4. Nivelul veniturilor
5. Nivelul de educa\u021bie
6. Starea civil\u0103 sau familial\u0103
7. Ocupa\u021bia
8. Etnie
9. Interese\/hobby-uri
10. Stiluri de via\u021b\u0103
11. Gust muzical
12. Atitudine<\/p>\n\n\n

Alegerea unei palete de culori de marc\u0103<\/strong><\/strong><\/h3>\n\n\n

Psihologia din spatele modului \u00een care percepem culorile este complex\u0103 \u0219i majoritatea oamenilor nu realizeaz\u0103 cercet\u0103rile pe care companiile \u2018nu doar din industria modei\u2019\u00a0au depus-o pentru a dezvolta scheme de culori care evoc\u0103 anumite emo\u021bii \u00een publicul lor.<\/p>\n

Culorile sunt folosite ca o modalitate de a manipula subcon\u0219tient deciziile consumatorilor de c\u0103tre m\u0103rci, cu culori diferite evoc\u00e2nd diferite emo\u021bii, sentimente \u0219i decizii de cump\u0103rare.<\/p>\n

M\u0103rcile folosesc acest lucru pentru a provoca diferite emo\u021bii \u00een r\u00e2ndul clien\u021bilor lor \u0219i pentru a-\u0219i prezenta produsele \u00een moduri diferite,\u00a0aprofund\u0103m\u00a0\u00een psihologia culorii aici.<\/p>\n\n\n

Importan\u021ba unui logo al companiei<\/strong><\/strong><\/h3>\n\n\n

Crearea\u00a0siglei este o parte vital\u0103 a eforturilor de marketing ale companiei dvs., cu o sigl\u0103 recunoscut\u0103\u00a0\u0219i familiar\u0103 contribuind \u00een mare m\u0103sur\u0103 la construirea identit\u0103\u021bii m\u0103rcii. Siglele \u00eei ajut\u0103 pe proprietarii de afaceri s\u0103 stabileasc\u0103 loialitatea m\u0103rcii cu care consumatorii doresc s\u0103 interac\u021bioneze.<\/p>\n\n\n

Logo-ul dvs. ar trebui s\u0103-<\/strong><\/strong><\/h4>\n\n\n\n

Face\u021bi o prim\u0103 impresie grozav\u0103<\/strong><\/strong><\/h4>\n\n\n

Design-urile de logo sunt toate despre captarea aten\u021biei publicului \u0219i impactul acestora \u00eentr-un mod pozitiv. \u00cen acest fel, v\u0103 asigura\u021bi c\u0103 sunte\u021bi amintit \u0219i ales mai \u00eent\u00e2i dec\u00e2t concuren\u021ba. Sigla dvs. trebuie s\u0103-i fac\u0103 pe clien\u021bii poten\u021biali s\u0103 cread\u0103 c\u0103 \u2018aceasta este o companie profesionist\u0103 \u0219i vreau s\u0103 cump\u0103r de la ei\u2019.<\/p>\n

\u00cen plus, o sigl\u0103 impresionant\u0103 din punct de vedere vizual ar putea fi intrigant pentru poten\u021bialii clien\u021bi, f\u0103c\u00e2ndu-i curio\u0219i despre compania din spatele designului.<\/p>\n\n\n

Te distinge de concuren\u021b\u0103<\/strong><\/strong><\/h4>\n\n\n

\u00centruc\u00e2t concuren\u021ba este acerb\u0103 \u00een industria conex\u0103, logo-ul dvs. ar trebui s\u0103 fie recunoscut instantaneu ca fiind al dvs. Exist\u0103 c\u00e2teva sigle foarte bine cunoscute pe acea pia\u021b\u0103 care sunt folosite de m\u0103rci consacrate,\u00a0Adidas\u00a0\u0219i c\u0103pu\u0219a Nike sunt exemplele grozave.<\/p>\n

Asigura\u021bi-v\u0103 c\u0103 sigla dvs. va fi\u00a0complet unic\u0103 \u0219i nu la fel cu celelalte m\u0103rci.<\/p>\n\n\n

Faciliteaz\u0103 loialitatea m\u0103rcii<\/strong><\/strong><\/h4>\n\n\n

O sigl\u0103 de marc\u0103 bine conceput\u0103 v\u0103 va ajuta s\u0103-i face\u021bi pe clien\u021bi s\u0103 se g\u00e2ndeasc\u0103 instantaneu la marca dvs. \u0219i la articolele dvs. atunci c\u00e2nd o v\u0103d. Dac\u0103 marca dvs. este asociat\u0103 cu lucruri bune, cum ar fi \u00eembr\u0103c\u0103minte de \u00eenalt\u0103 calitate, de fiecare dat\u0103 c\u00e2nd un poten\u021bial client vede aceast\u0103 sigl\u0103, se va g\u00e2ndi \u0219i la asta, expunerea repetat\u0103 la sigla dvs. le aminte\u0219te\u00a0de asta de fiecare dat\u0103 c\u00e2nd o vede.<\/p>\n\n\n

Lua\u021bi \u00een considerare limit\u0103rile tehnice<\/strong><\/strong><\/h4>\n\n\n

De asemenea, trebuie s\u0103 lua\u021bi \u00een considerare limit\u0103rile tehnice pe care le poate avea logo-ul dvs. De exemplu, dac\u0103 sigla dvs. este extrem de complicat\u0103, ar putea fi imposibil s\u0103 o traduce\u021bi \u00een broderie\u00a0sau \u00een relief etc. \u00cen loc s\u0103 crea\u021bi o\u00a0al doilea logo special pentru broderie, ar fi mai bine s\u0103 crea\u021bi\u00a0un singur logo pentru orice, av\u00e2nd \u00een vedere acest lucru chiar de la \u00eenceput.<\/p>\n\n\n

Cum s\u0103 determina\u021bi o structur\u0103 de pre\u021buri<\/strong><\/strong><\/h3>\n\n\n

Costul produselor dvs. este una dintre cele mai importante decizii.\u00a0ve\u021bi face, deoarece afecteaz\u0103 aproape fiecare aspect al afacerii dvs. Pentru a ob\u021bine un profit, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 face\u021bi mai mult dec\u00e2t costuri fixe \u0219i variabile ale m\u0103rcii dvs. Costurile fixe sunt costuri care\u00a0nu se modific\u0103, cum ar fi achizi\u021bionarea de echipamente noi sau\u00a0alte\u00a0localuri comerciale. Costurile variabile sunt cele care sunt modificate, cum ar fi diferen\u021ba de costuri de produc\u021bie \u00eentre diferitele linii de produse.<\/p>\n

Primul lucru pe care trebuie s\u0103-l face\u021bi atunci c\u00e2nd v\u0103 calcula\u021bi structura de costuri este s\u0103 v\u0103 calcula\u021bi costul pe unitate. Pentru aceasta, ar trebui s\u0103 v\u0103 uita\u021bi la urm\u0103toarele:<\/p>\n\n\n

  • Costul de fabrica\u021bie<\/li>
  • Taxa de import<\/li>
  • Ambalare<\/li>
  • Materiale promotionale<\/li>
  • Transport<\/li>
  • Marketing<\/li><\/ul>\n\n\n

    Dup\u0103 ce \u0219ti\u021bi c\u00e2t ar trebui s\u0103 fie costurile totale pentru produs, trebuie s\u0103 ad\u0103uga\u021bi profitul. De obicei, o marj\u0103 de profit \u00eentre 30% \u0219i 50% este considerat\u0103 bun\u0103 pentru orice afacere, dar trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 branding-ul \u0219i valoarea perceput\u0103 sunt luate \u00een considerare atunci c\u00e2nd decide\u021bi asupra unui pre\u021b.<\/p>\n

    Editat:<\/strong> Surs\u0103 de\u00a0@Howthorninc<\/p>\n\n\n

    \"-<\/figure>","protected":false},"excerpt":{"rendered":"

    Why the Brand Foundations is Important? Just as in construction, having a solid foundation is as important to your business as it\u2019s to your home since its the base on which your brand will sit. Company foundations give you essential information which will allow your brand to be succeed. How Do I Determine a Target Market? Given […]<\/p>\n","protected":false},"author":84,"featured_media":19705,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[30,12,34],"tags":[31,32,33],"class_list":["post-4580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginners","category-guide","category-new-brand","tag-brand-foundations","tag-for-brand","tag-importance","entry","has-media"],"_links":{"self":[{"href":"https:\/\/bahlolintl.com\/ro\/wp-json\/wp\/v2\/posts\/4580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bahlolintl.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bahlolintl.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/ro\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/ro\/wp-json\/wp\/v2\/comments?post=4580"}],"version-history":[{"count":0,"href":"https:\/\/bahlolintl.com\/ro\/wp-json\/wp\/v2\/posts\/4580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/ro\/wp-json\/wp\/v2\/media\/19705"}],"wp:attachment":[{"href":"https:\/\/bahlolintl.com\/ro\/wp-json\/wp\/v2\/media?parent=4580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bahlolintl.com\/ro\/wp-json\/wp\/v2\/categories?post=4580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bahlolintl.com\/ro\/wp-json\/wp\/v2\/tags?post=4580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}