{"id":5947,"date":"2018-12-04T16:15:42","date_gmt":"2018-12-04T16:15:42","guid":{"rendered":"https:\/\/blog.bhlsports.com\/?p=4538"},"modified":"2022-07-30T16:32:28","modified_gmt":"2022-07-30T11:02:28","slug":"consistency-importance-social-media-marketing","status":"publish","type":"post","link":"https:\/\/bahlolintl.com\/id\/konsistensi-pentingnya-pemasaran-media-sosial\/","title":{"rendered":"Mengapa Konsistensi penting dalam Pemasaran Media Sosial"},"content":{"rendered":"

Konsistensi dalam Pemasaran Media Sosial<\/strong><\/h2>\n\n\n\n

Identitas merek Andalah yang membuat Anda langsung dikenali oleh klien Anda. Komponen yang membentuk identitas merek Anda adalah :<\/p>\n\n\n\n

Merek<\/p>\n\n\n\n

  1. Nama<\/li>
  2. logo<\/li>
  3. Suara<\/li>
  4. Skema warna <\/li>
  5. Jenis huruf <\/li>
  6. Pesan <\/li><\/ol>\n\n\n\n

    Misalnya. Konsistensi terhadap elemen-elemen ini adalah\u00a0kuncinya dan membantu memperkuat reputasi merek Anda.<\/p>\n\n\n\n

    Palet warna<\/strong><\/strong><\/h3>\n\n\n\n

    Warna\u00a0digunakan sebagai cara untuk secara tidak sadar memanipulasi keputusan konsumen berdasarkan merek. Memutuskan palet warna yang konsisten di seluruh saluran media sosial Anda akan membantu membuat gambar Anda tampak seperti koleksi yang dipikirkan dengan matang dan bukan kumpulan postingan yang tidak saling terhubung.<\/p>\n\n\n\n

    Tipografi<\/strong><\/strong><\/h3>\n\n\n\n

    Tipografi adalah komponen visual dari kata-kata tertulis, yang juga dikenal sebagai font. Ada berbagai jenis font, yang paling tradisional adalah font serif seperti Times New Roman dan font sans serif seperti Arial.\u00a0Konsistensi jenis huruf atau tipografi sering kali diabaikan, namun jenis huruf yang konsisten sangat penting karena membuat konten terlihat profesional dan membuat pembaca tetap fokus pada apa yang ditulis.<\/p>\n\n\n\n

    Tema<\/strong><\/strong><\/h3>\n\n\n\n

    Tema merek Anda harus selalu sesuai dengan bidang Anda atau tema yang terkait erat seperti industri yang lebih luas atau inspirasi untuk koleksi terbaru Anda. Ini akan membantu Anda\u00a0mengembangkan\u00a0pemirsa dan pengikut Anda.\u00a0Misalnya:\u00a0Sebagai merek pakaian, postingan Anda harus\u00a0dipusatkan\u00a0pada produk Anda, seperti cuplikan produk baru atau foto editorial di lokasi.<\/p>\n\n\n\n

    Beberapa merek terjebak dalam sikap yang terlalu tidak relevan dan menjadi kaki tangan diskusi media sosial yang lebih besar, mendiskusikan topik yang tidak terkait seperti hasil pertandingan Soccer Ball. Hal ini mengurangi makna merek Anda dan membuat pengikut yang mungkin\u00a0tidak tertarik dengan tema terpisah tersebut mempertimbangkan untuk berhenti mengikuti Anda.<\/p>\n\n\n\n

    Suara<\/strong><\/strong><\/h3>\n\n\n\n

    Suara merek Anda merupakan aspek penting dalam mendefinisikan identitas merek Anda, karena ini adalah cara untuk menyampaikan nilai-nilai Anda. Suara Anda adalah kerangka konten media sosial dan Anda harus menganggap suara merek Anda sebagai ekspresi kepribadiannya. Misalnya, apakah Anda ingin merek Anda terlihat jujur, serius, atau sarkastik<\/p>\n\n\n\n

    Anda harus bertanya pada diri sendiri, Saat menentukan suara Anda:<\/p>\n\n\n\n

    Bagaimana\u00a0kita ingin menjumpainya<\/p>\n\n\n\n

    Reputasi apa yang kita inginkan<\/p>\n\n\n\n

    Kami menghargai apa adanya<\/p>\n\n\n\n

    Diedit:<\/strong> Disumberkan Oleh\u00a0@Howthorninc<\/p>\n\n\n\n

    \"-<\/figure>","protected":false},"excerpt":{"rendered":"

    Consistency in Social Media Marketing Your brand identity is what makes you instantly recognizable to your clients. Components which make up your brand\u2019s identity are your : Brand\u2019s Name Logo Voice Colour scheme Typeface Message  for example. Consistency with these elements is the key and helps to reinforce your brand reputation. Color palette Colors are used as a way to […]<\/p>\n","protected":false},"author":84,"featured_media":19675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[30,37,12,38,34,39,42],"tags":[41,40],"class_list":["post-5947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginners","category-digital-marketing","category-guide","category-marketing","category-new-brand","category-social-media","category-tips","tag-consistency","tag-social-media","entry","has-media"],"_links":{"self":[{"href":"https:\/\/bahlolintl.com\/id\/wp-json\/wp\/v2\/posts\/5947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bahlolintl.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bahlolintl.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/id\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/id\/wp-json\/wp\/v2\/comments?post=5947"}],"version-history":[{"count":0,"href":"https:\/\/bahlolintl.com\/id\/wp-json\/wp\/v2\/posts\/5947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/id\/wp-json\/wp\/v2\/media\/19675"}],"wp:attachment":[{"href":"https:\/\/bahlolintl.com\/id\/wp-json\/wp\/v2\/media?parent=5947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bahlolintl.com\/id\/wp-json\/wp\/v2\/categories?post=5947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bahlolintl.com\/id\/wp-json\/wp\/v2\/tags?post=5947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}