{"id":5954,"date":"2018-12-09T19:11:37","date_gmt":"2018-12-09T19:11:37","guid":{"rendered":"https:\/\/blog.bhlsports.com\/?p=4615"},"modified":"2022-07-30T17:55:32","modified_gmt":"2022-07-30T12:25:32","slug":"product-photography-importance-e-commerce-website","status":"publish","type":"post","link":"https:\/\/bahlolintl.com\/fr\/importance-de-la-photographie-de-produits-site-de-commerce-electronique\/","title":{"rendered":"Pourquoi la photographie de produits est-elle importante pour le commerce en ligne ?"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-the-importance-of-product-photography-for-e-commerce\"><strong>L'importance de la photographie de produits pour le commerce \u00e9lectronique<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jusqu\u2019\u00e0 pr\u00e9sent, nous avons principalement parl\u00e9 des images qui retiennent r\u00e9ellement l\u2019attention de votre client potentiel.&nbsp;<a href=\"11 Why Does Every Clothing Brand Need Professional Photography.docx\">l\u00e0<\/a>. Une fois qu'un client potentiel obtient votre site Web, vous devez le diriger vers le produit qu'il souhaite et lorsqu'il acc\u00e8de aux produits, vous devez vous assurer qu'il aime ce qu'il voit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full wp-duotone-rgb515151-ccc-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"869\" height=\"562\" src=\"https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/product-photography.jpg\" alt=\"- Fabricant de marque priv\u00e9e\" class=\"wp-image-19715\" title=\"Bahlol International - Fabricant de marques priv\u00e9es\" srcset=\"https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/product-photography.jpg 869w, https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/product-photography-300x194.jpg 300w, https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/product-photography-768x497.jpg 768w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-importance-of-the-product-pages\"><strong>Quel est le je<\/strong><strong>importance des pages produits<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'importance des pages produits sur votre site Web de commerce \u00e9lectronique ne doit pas \u00eatre sous-estim\u00e9e. Apr\u00e8s tout, \u00e0 quoi \u00e7a sert de consacrer tous ces efforts \u00e0 diriger\u00a0quelqu'un vers votre site Web, \u00e0 lui faire acc\u00e9der \u00e0 vos produits, et ensuite \u00e0 ne pas pouvoir voir tout ce dont il a besoin pour le pousser \u00e0 effectuer un achat\u00a0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n'est un secret pour personne que la photographie est la plus grande influence sur un client lors de ses achats en ligne. Nous allons donc discuter ici de certaines des images cl\u00e9s que vous devriez inclure sur votre site Web.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-first\"><strong>D'abord<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vous aurez besoin d'une bonne photo globale du produit sous le meilleur angle du produit. Si vous vendez des chemises, par exemple, le client voudra voir le devant, mais c'est vraiment le strict minimum avec lequel vous pouvez vous en sortir, et voulez-vous simplement \u2018 vous en sortir \u2019\u00a0? Vous devez\u00a0montrer autant d'images et\u00a0d'angles que possible.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-second\"><strong>Deuxi\u00e8me<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Consid\u00e9rez les autres choses qu'un client pourrait vouloir voir et cr\u00e9ez des photos d\u00e9taill\u00e9es fantastiques pour accompagner vos photos principales. La construction de haute qualit\u00e9 dont vous \u00eates vraiment satisfait et l'\u00e9tiquette du cou sur laquelle vous avez pass\u00e9 des heures \u00e0 travailler avant de d\u00e9cider du design final sont de parfaits exemples de choses que vous pouvez afficher sur vos pages de produits. Mieux encore, disposez d'une zone zoomable qui permettra au client d'examiner le tissu et la qualit\u00e9 de la broderie ou de l'impression ou de tout ce dont vous avez insist\u00e9 pour qu'il soit de la plus haute qualit\u00e9 possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme dit pr\u00e9c\u00e9demment, la derni\u00e8re chose que vous souhaitez est un retour en raison d'une mauvaise surprise dans le design qu'un client n'a pas pu voir avant d'acheter.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>Modifi\u00e9\u00a0:<\/strong>&nbsp;Source : @Howthorninc\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>The Importance of Product Photography for E-Commerce Up until this point, we have mainly been talking about the images that really grab the attention of your prospective customer&nbsp;there. Once a potential customer gets your website, you need to direct them towards a product they want and when they get to the products, you need to 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