{"id":5947,"date":"2018-12-04T16:15:42","date_gmt":"2018-12-04T16:15:42","guid":{"rendered":"https:\/\/blog.bhlsports.com\/?p=4538"},"modified":"2022-07-30T16:32:28","modified_gmt":"2022-07-30T11:02:28","slug":"consistency-importance-social-media-marketing","status":"publish","type":"post","link":"https:\/\/bahlolintl.com\/fr\/coherence-importance-marketing-des-medias-sociaux\/","title":{"rendered":"Pourquoi la coh\u00e9rence est importante dans le marketing des m\u00e9dias sociaux"},"content":{"rendered":"

Coh\u00e9rence dans le marketing des m\u00e9dias sociaux<\/strong><\/h2>\n\n\n\n

Votre identit\u00e9 de marque est ce qui vous rend instantan\u00e9ment reconnaissable\u00a0par vos clients. Les \u00e9l\u00e9ments qui composent l'identit\u00e9 de votre marque sont vos\u00a0:<\/p>\n\n\n\n

La marque<\/p>\n\n\n\n

  1. Nom<\/li>
  2. Logo<\/li>
  3. Voix<\/li>
  4. Jeu de couleurs <\/li>
  5. Police de caract\u00e8res <\/li>
  6. Message <\/li><\/ol>\n\n\n\n

    Par exemple. La coh\u00e9rence avec ces \u00e9l\u00e9ments est la cl\u00e9 et contribue \u00e0 renforcer la r\u00e9putation de votre marque.<\/p>\n\n\n\n

    Palette de couleurs<\/strong><\/strong><\/h3>\n\n\n\n

    Les couleurs\u00a0sont utilis\u00e9es par les marques pour manipuler inconsciemment la d\u00e9cision des consommateurs. Choisir une palette de couleurs coh\u00e9rente sur tous vos r\u00e9seaux sociaux contribuera \u00e0 donner \u00e0 vos images l'apparence d'une collection bien pens\u00e9e, par opposition \u00e0 un ensemble d\u00e9pareill\u00e9 de publications d\u00e9connect\u00e9es.<\/p>\n\n\n\n

    Typographie<\/strong><\/strong><\/h3>\n\n\n\n

    La typographie est un\u00a0\u00e9l\u00e9ment visuel du mot \u00e9crit, \u00e9galement appel\u00e9 police. Il existe diff\u00e9rents types de polices, les plus traditionnels \u00e9tant les polices avec empattement comme Times New Roman et les polices sans empattement comme Arial.\u00a0La coh\u00e9rence de la police de caract\u00e8res ou de la typographie est souvent n\u00e9glig\u00e9e, mais une police de caract\u00e8res coh\u00e9rente est essentielle car elle donne au contenu un aspect\u00a0professionnel et permet \u00e0 vos lecteurs de rester concentr\u00e9s sur ce qui est \u00e9crit.<\/p>\n\n\n\n

    Th\u00e8me<\/strong><\/strong><\/h3>\n\n\n\n

    Le th\u00e8me de votre marque doit toujours porter sur votre domaine ou sur des th\u00e8mes \u00e9troitement li\u00e9s tels que l'industrie au sens large ou l'inspiration pour votre derni\u00e8re collection. Cela vous aidera \u00e0 d\u00e9velopper votre audience et vos abonn\u00e9s.\u00a0Par exemple\u00a0:\u00a0En tant que marque de v\u00eatements, vos publications doivent\u00a0\u00eatre\u00a0centr\u00e9es\u00a0autour de vos produits, comme des aper\u00e7us d'une nouvelle ligne ou une photo \u00e9ditoriale sur place.<\/p>\n\n\n\n

    Certaines marques tombent dans le pi\u00e8ge d'\u00eatre trop peu pertinentes et de se plier \u00e0 des discussions plus larges sur les r\u00e9seaux sociaux, abordant des sujets sans rapport tels que les r\u00e9sultats d'un ballon de football. Cela porte atteinte au sens de votre marque et incite les abonn\u00e9s qui ne sont peut-\u00eatre pas int\u00e9ress\u00e9s par le th\u00e8me distinct \u00e0 envisager de ne plus vous suivre.<\/p>\n\n\n\n

    Voix<\/strong><\/strong><\/h3>\n\n\n\n

    La voix de votre marque est un aspect important de la d\u00e9finition de l'identit\u00e9 de votre marque, car c'est un moyen de transmettre vos valeurs. Votre voix est le cadre de votre contenu sur les r\u00e9seaux sociaux et vous devez consid\u00e9rer la voix de votre marque comme une expression de sa personnalit\u00e9. Par exemple, souhaitez-vous que votre marque apparaisse comme honn\u00eate, s\u00e9rieuse ou sarcastique<\/p>\n\n\n\n

    Vous devriez vous demander, lorsque vous d\u00e9terminez votre voix\u00a0:<\/p>\n\n\n\n

    Comment voulons-nous rencontrer<\/p>\n\n\n\n

    Quelle r\u00e9putation nous voulons<\/p>\n\n\n\n

    Nos valeurs\u00a0qu'est-ce que<\/p>\n\n\n\n

    Modifi\u00e9 le :<\/strong> Source : @Howthorninc<\/p>\n\n\n\n

    \"-<\/figure>","protected":false},"excerpt":{"rendered":"

    Consistency in Social Media Marketing Your brand identity is what makes you instantly recognizable to your clients. Components which make up your brand\u2019s identity are your : Brand\u2019s Name Logo Voice Colour scheme Typeface Message  for example. Consistency with these elements is the key and helps to reinforce your brand reputation. Color palette Colors are used as a way to […]<\/p>\n","protected":false},"author":84,"featured_media":19675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[30,37,12,38,34,39,42],"tags":[41,40],"class_list":["post-5947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginners","category-digital-marketing","category-guide","category-marketing","category-new-brand","category-social-media","category-tips","tag-consistency","tag-social-media","entry","has-media"],"_links":{"self":[{"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/posts\/5947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/comments?post=5947"}],"version-history":[{"count":0,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/posts\/5947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/media\/19675"}],"wp:attachment":[{"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/media?parent=5947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/categories?post=5947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/tags?post=5947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}