{"id":5946,"date":"2018-12-04T11:45:56","date_gmt":"2018-12-04T11:45:56","guid":{"rendered":"https:\/\/blog.bhlsports.com\/?p=4532"},"modified":"2022-07-30T16:12:02","modified_gmt":"2022-07-30T10:42:02","slug":"social-media-marketing-business-engagments","status":"publish","type":"post","link":"https:\/\/bahlolintl.com\/fr\/medias-sociaux-marketing-engagements-des-entreprises-2\/","title":{"rendered":"Pourquoi le marketing des m\u00e9dias sociaux est-il important pour les entreprises ?"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-the-importance-of-social-media-in-business\"><strong>L'importance des r\u00e9seaux sociaux dans le monde des affaires<\/strong><strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-social-media-is-important-for-business\"><strong>Pourquoi les r\u00e9seaux sociaux sont-ils importants pour les entreprises ?<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9seaux sociaux constituent l'un des principaux axes de d\u00e9veloppement de <a href=\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Les r\u00e9seaux sociaux constituent l&#039;un des axes les plus importants du marketing num\u00e9rique, car ils vous offrent un moyen \u00e9conomique (voire gratuit) d&#039;atteindre des millions de clients cibl\u00e9s \u00e0 travers le monde. Quels que soient les produits que vous vendez et votre public cible, l&#039;utilisation des r\u00e9seaux sociaux comme outil marketing pourrait vous aider \u00e0 d\u00e9velopper votre activit\u00e9. (s&#039;ouvre dans un nouvel onglet)\">marketing num\u00e9rique<\/a>, vous offrant ainsi un moyen \u00e9conomique (voire gratuit) d'atteindre des millions de clients cibl\u00e9s \u00e0 travers le monde. Quels que soient les produits que vous vendez et les clients auxquels vous vous adressez, l'utilisation des r\u00e9seaux sociaux comme outil marketing pourrait vous aider \u00e0 d\u00e9velopper votre activit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quel que soit votre march\u00e9 ou votre public, une part importante de vos clients et prospects se trouve sur les r\u00e9seaux sociaux. Avoir acc\u00e8s \u00e0 tous ces clients vous aide \u00e0 augmenter le trafic, ce qui est particuli\u00e8rement important pour une <a href=\"https:\/\/blog.bhlsports.com\/brand-starting-complete-guide-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Quel que soit votre march\u00e9 ou votre public, une part importante de vos clients et prospects se trouve sur les r\u00e9seaux sociaux. Avoir acc\u00e8s \u00e0 tous ces clients vous aide \u00e0 augmenter le trafic, ce qui est particuli\u00e8rement important pour une nouvelle marque. (s&#039;ouvre dans un nouvel onglet)\">nouvelle marque<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd'hui, les r\u00e9seaux sociaux constituent la principale source de trafic vers les sites web et repr\u00e9sentent un outil pr\u00e9cieux qui vous permet de cibler vos publications aupr\u00e8s des clients potentiels concern\u00e9s. La mise en \u0153uvre d'une strat\u00e9gie sur les r\u00e9seaux sociaux renforcera consid\u00e9rablement la notori\u00e9t\u00e9 de votre marque, car vous toucherez ainsi un public plus large de consommateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un seul clic, votre publication est diffus\u00e9e aupr\u00e8s d'une multitude de clients potentiels cibl\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-six-social-media-platforms\"><strong>Les six principales plateformes de r\u00e9seaux sociaux<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer, les marques devraient veiller \u00e0 cr\u00e9er un compte sur chacun des principaux r\u00e9seaux sociaux :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/li><li><a href=\"http:\/\/www.twitter.com\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><\/li><li><a href=\"http:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/li><li>Google+<\/li><li><a href=\"http:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a><\/li><li><a href=\"http:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>&nbsp;(Si vous pr\u00e9voyez de cr\u00e9er du contenu vid\u00e9o)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un premier temps, il est essentiel d'essayer de rassembler le plus grand nombre possible d'abonn\u00e9s gr\u00e2ce au bouche-\u00e0-oreille et en invitant les gens \u00e0 partager ou \u00e0 \u00ab aimer \u00bb votre page. Chaque publication partag\u00e9e sera diffus\u00e9e aupr\u00e8s d'un nouveau r\u00e9seau de personnes, qui pourraient ainsi devenir des clients potentiels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-customer-loyalty-matters\"><strong>Pourquoi la fid\u00e9lit\u00e9 client est-elle importante ?<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le \u201c bouche-\u00e0-oreille \u201d traditionnel s'\u00e9tant d\u00e9sormais d\u00e9plac\u00e9 vers les r\u00e9seaux sociaux, vous disposez d'une immense plateforme que vous pouvez mettre \u00e0 profit pour \u00e9largir votre client\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients et les prospects s'appuient sur les avis et les interactions de leurs pairs pour \u00e9valuer la qualit\u00e9 d'une marque. Si vous souhaitez que votre strat\u00e9gie marketing sur les r\u00e9seaux sociaux soit efficace, vous devez disposer d'abonn\u00e9s actifs, engag\u00e9s et fid\u00e8les.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-resistance-to-competition\"><strong>R\u00e9sistance \u00e0 la concurrence<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques concurrentes pr\u00e9sentes sur le m\u00eame march\u00e9 que vous ont bien moins de chances de conqu\u00e9rir l'un de vos clients fid\u00e8les que de s\u00e9duire un nouveau client n'ayant aucune pr\u00e9f\u00e9rence en mati\u00e8re de marque.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-builds-credibility\"><strong>Renforce la cr\u00e9dibilit\u00e9<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Une communaut\u00e9 engag\u00e9e et active vous aide \u00e0 renforcer votre image de marque de confiance, en donnant l'impression que vos produits sont tr\u00e8s demand\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients fid\u00e8les font conna\u00eetre votre entreprise autour d'eux<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant qu'ambassadeurs de votre marque, vos clients fid\u00e8les pourront contribuer \u00e0 la faire conna\u00eetre, en jouant le r\u00f4le de v\u00e9ritables \u00ab panneaux publicitaires ambulants \u00bb pour votre marque.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-repeat-orders\"><strong>Commandes r\u00e9currentes<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients fid\u00e8les sont ceux qui continuent \u00e0 commander vos produits, ce qui vous permet de maintenir une tr\u00e9sorerie saine et de poursuivre votre d\u00e9veloppement. Il est plus facile d'obtenir une nouvelle commande d'un client existant que d'acqu\u00e9rir un nouveau client.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-less-price-sensitivity\"><strong>Moins de sensibilit\u00e9 au prix<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Si vos prix devaient augmenter pour une raison quelconque, vos clients fid\u00e8les seraient enclins \u00e0 fermer les yeux sur cette hausse et \u00e0 continuer \u00e0 commander aupr\u00e8s de votre marque.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>\u00c9dit\u00e9 :<\/strong>&nbsp;Source : @Howthorninc<\/p>\n\n\n\n<figure class=\"wp-block-image size-large wp-duotone-rgb484848-ccc-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media-marketing-1024x538.jpg\" alt=\"\" class=\"wp-image-19668\" title=\"\" srcset=\"https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media-marketing-1024x538.jpg 1024w, https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media-marketing-300x158.jpg 300w, https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media-marketing-768x403.jpg 768w, https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media-marketing.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>The Importance of Social Media in Business Why social media is important for Business? Social media is one of the most important prospects&nbsp;of digital marketing, providing you a cost-effective (sometimes free) means to reach millions of targeted customers worldwide. No matter what you sell and who&nbsp;to&nbsp;sell it, using social media as a marketing tool could&nbsp;help [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":19668,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[30,37,38,34,39],"tags":[35,36,25,33,40,179],"class_list":["post-5946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginners","category-digital-marketing","category-marketing","category-new-brand","category-social-media","tag-beginners","tag-brand","tag-business","tag-importance","tag-social-media","tag-social-media-marketing","entry","has-media"],"_links":{"self":[{"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/posts\/5946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/comments?post=5946"}],"version-history":[{"count":0,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/posts\/5946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/media\/19668"}],"wp:attachment":[{"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/media?parent=5946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/categories?post=5946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/tags?post=5946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}