{"id":5946,"date":"2018-12-04T11:45:56","date_gmt":"2018-12-04T11:45:56","guid":{"rendered":"https:\/\/blog.bhlsports.com\/?p=4532"},"modified":"2022-07-30T16:12:02","modified_gmt":"2022-07-30T10:42:02","slug":"social-media-marketing-business-engagments","status":"publish","type":"post","link":"https:\/\/bahlolintl.com\/fr\/engagements-commerciaux-en-matiere-de-marketing-sur-les-reseaux-sociaux\/","title":{"rendered":"Pourquoi le marketing sur les r\u00e9seaux sociaux est-il important pour les entreprises ?"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-the-importance-of-social-media-in-business\"><strong>L'importance des m\u00e9dias sociaux dans les affaires<\/strong><strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-social-media-is-important-for-business\"><strong>Pourquoi les r\u00e9seaux sociaux sont importants pour les entreprises<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les m\u00e9dias sociaux sont l'une des perspectives les plus importantes de <a href=\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Les r\u00e9seaux sociaux sont l&#039;une des perspectives les plus importantes du marketing num\u00e9rique, vous offrant un moyen rentable (parfois gratuit) d&#039;atteindre des millions de clients cibl\u00e9s dans le monde. Peu importe ce que vous vendez et \u00e0 qui\u00a0le vendre, l&#039;utilisation des m\u00e9dias sociaux comme outil de marketing pourrait\u00a0vous aider \u00e0 d\u00e9velopper votre entreprise. (ouvre dans un nouvel onglet)\">marketing num\u00e9rique<\/a>, vous offrant un moyen rentable (parfois gratuit) d'atteindre des millions de clients cibl\u00e9s dans le monde entier. Peu importe ce que vous vendez et \u00e0 qui\u00a0le vendre, l'utilisation des m\u00e9dias sociaux comme outil de marketing pourrait\u00a0vous aider \u00e0 d\u00e9velopper votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quel que soit votre march\u00e9 ou votre audience, une partie importante de vos clients et prospects se trouvent sur les r\u00e9seaux sociaux. Avoir\u00a0acc\u00e8s \u00e0 tous ces clients vous aide\u00a0\u00e0\u00a0augmenter le trafic, ce qui est particuli\u00e8rement important pour un <a href=\"https:\/\/bahlolintl.com\/brand-starting-complete-guide-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Quel que soit votre march\u00e9 ou votre audience, une partie importante de vos clients et prospects se trouvent sur les r\u00e9seaux sociaux. Avoir\u00a0l&#039;acc\u00e8s \u00e0 tous ces clients vous aide\u00a0\u00e0\u00a0augmenter le trafic, ce qui est particuli\u00e8rement important pour une nouvelle marque. (ouvre dans un nouvel onglet)\">nouvelle marque<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9sormais, les r\u00e9seaux sociaux sont le principal moteur de trafic de r\u00e9f\u00e9rence vers des sites Web et un outil pr\u00e9cieux qui vous permet de cibler les publications sur les clients potentiels concern\u00e9s. La mise en \u0153uvre d'une strat\u00e9gie de m\u00e9dias sociaux augmentera consid\u00e9rablement la reconnaissance de votre marque, puisque vous interagirez avec un public plus large de consommateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un seul clic, votre publication est pr\u00e9sent\u00e9e \u00e0 une multitude de clients potentiels cibl\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-six-social-media-platforms\"><strong>Les six principales plateformes de m\u00e9dias sociaux<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer, les marques devraient envisager d'enregistrer leur entreprise aupr\u00e8s de chaque principal r\u00e9seau de m\u00e9dias sociaux\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/li><li><a href=\"http:\/\/www.twitter.com\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><\/li><li><a href=\"http:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/li><li>Google<\/li><li><a href=\"http:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a><\/li><li><a href=\"http:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>&nbsp;(Si vous envisagez de cr\u00e9er du contenu vid\u00e9o)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un premier temps, il est essentiel d'essayer de gagner le plus de followers possible via le bouche \u00e0 oreille et les invitations \u00e0 partager ou \u00e0 aimer votre page. Chaque publication partag\u00e9e sera pr\u00e9sent\u00e9e \u00e0 un nouveau r\u00e9seau d'individus, ce qui peut les amener \u00e0 devenir\u00a0des\u00a0clients potentiels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-customer-loyalty-matters\"><strong>Pourquoi la fid\u00e9lit\u00e9 des clients est importante<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avec l'ancienne notion de \u201cbouche \u00e0 oreille\u201d qui s'est d\u00e9plac\u00e9e en ligne vers les m\u00e9dias sociaux, vous disposez d'une \u00e9norme plate-forme sur laquelle vous pouvez exploiter pour vous aider \u00e0 augmenter votre client\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients et prospects s'appuient sur les avis et les interactions de leurs pairs pour d\u00e9terminer la qualit\u00e9 de la marque. Si vous voulez que votre marketing sur les r\u00e9seaux sociaux soit efficace, vous avez besoin de followers actifs, engag\u00e9s et fid\u00e8les.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-resistance-to-competition\"><strong>R\u00e9sistance \u00e0 la concurrence<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques rivales travaillant dans le m\u00eame espace, car vous avez beaucoup moins de chances de conqu\u00e9rir l'un de vos clients fid\u00e8les qu'un nouveau client sans pr\u00e9f\u00e9rence de marque.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-builds-credibility\"><strong>Renforce la cr\u00e9dibilit\u00e9<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Un public engag\u00e9 et actif vous aide \u00e0 vous renforcer en tant que marque de confiance, en donnant l'impression que vos produits sont demand\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des clients fid\u00e8les font conna\u00eetre votre entreprise<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme ils sont essentiellement des ambassadeurs de votre marque, vos clients fid\u00e8les pourront contribuer \u00e0 la notori\u00e9t\u00e9, en agissant comme des panneaux d'affichage ambulants pour votre marque.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-repeat-orders\"><strong>R\u00e9p\u00e9ter les commandes<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients fid\u00e8les sont ceux qui continuent de commander votre marque, gardant ainsi votre tr\u00e9sorerie saine et vous permettant de continuer \u00e0 vous d\u00e9velopper. Il est plus facile d'obtenir une commande r\u00e9p\u00e9t\u00e9e d'un client existant que d'obtenir un nouveau client.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-less-price-sensitivity\"><strong>Moins de sensibilit\u00e9 aux prix<\/strong><strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre prix doit augmenter pour une raison quelconque, les clients fid\u00e8les risquent de l\u2019ignorer et de continuer \u00e0 commander aupr\u00e8s de votre marque.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>Modifi\u00e9 le :<\/strong>&nbsp;Source : @Howthorninc<\/p>\n\n\n\n<figure class=\"wp-block-image size-large wp-duotone-rgb484848-ccc-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media-marketing-1024x538.jpg\" alt=\"- Fabricant de marque priv\u00e9e\" class=\"wp-image-19668\" title=\"Bahlol International - Fabricant de marques priv\u00e9es\" srcset=\"https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media-marketing-1024x538.jpg 1024w, https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media-marketing-300x158.jpg 300w, https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media-marketing-768x403.jpg 768w, https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media-marketing.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>The Importance of Social Media in Business Why social media is important for Business? Social media is one of the most important prospects&nbsp;of digital marketing, providing you a cost-effective (sometimes free) means to reach millions of targeted customers worldwide. No matter what you sell and who&nbsp;to&nbsp;sell it, using social media as a marketing tool could&nbsp;help [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":19668,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[30,37,38,34,39],"tags":[35,36,25,33,40,179],"class_list":["post-5946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginners","category-digital-marketing","category-marketing","category-new-brand","category-social-media","tag-beginners","tag-brand","tag-business","tag-importance","tag-social-media","tag-social-media-marketing","entry","has-media"],"_links":{"self":[{"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/posts\/5946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/comments?post=5946"}],"version-history":[{"count":0,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/posts\/5946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/media\/19668"}],"wp:attachment":[{"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/media?parent=5946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/categories?post=5946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bahlolintl.com\/fr\/wp-json\/wp\/v2\/tags?post=5946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}