{"id":5947,"date":"2018-12-04T16:15:42","date_gmt":"2018-12-04T16:15:42","guid":{"rendered":"https:\/\/blog.bhlsports.com\/?p=4538"},"modified":"2022-07-30T16:32:28","modified_gmt":"2022-07-30T11:02:28","slug":"consistency-importance-social-media-marketing","status":"publish","type":"post","link":"https:\/\/bahlolintl.com\/es\/coherencia-importancia-social-media-marketing\/","title":{"rendered":"\u00bfPor qu\u00e9 es importante la coherencia en el marketing en redes sociales?"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-consistency-in-social-media-marketing\"><strong>Coherencia en el marketing en redes sociales<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La identidad de su marca es lo que hace que sus clientes le reconozcan al instante. Los componentes que conforman la identidad de su marca son su :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marca<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Nombre<\/li><li>Logotipo<\/li><li>Voz<\/li><li>Combinaci\u00f3n de colores <\/li><li>Tipo de letra <\/li><li>Mensaje&nbsp;<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">por ejemplo. La coherencia con estos elementos es la clave y ayuda a reforzar la reputaci\u00f3n de su marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-color-palette\"><strong>Paleta de colores<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las marcas utilizan los colores para manipular inconscientemente la decisi\u00f3n de los consumidores. Decidir una paleta de colores que sea coherente en todos los canales de las redes sociales ayuda a que las im\u00e1genes parezcan una colecci\u00f3n bien pensada en lugar de un mont\u00f3n de publicaciones inconexas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-typography\"><strong>Tipograf\u00eda<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La tipograf\u00eda es un componente visual de la palabra escrita, tambi\u00e9n conocido como fuente. Existen varios tipos de fuentes, siendo las m\u00e1s tradicionales las fuentes con gracias, como Times New Roman, y las fuentes sin gracias, como Arial. A menudo se pasa por alto la coherencia tipogr\u00e1fica, pero un tipo de letra coherente es fundamental para que el contenido tenga un aspecto profesional y para que los lectores se centren en lo que est\u00e1 escrito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-theme\"><strong>Tema<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El tema de su marca siempre debe ser coherente con su campo o temas estrechamente relacionados, como la industria en general o la inspiraci\u00f3n para su \u00faltima colecci\u00f3n. Esto le ayudar\u00e1 a desarrollar su audiencia y sus seguidores. Por ejemplo: Como marca de ropa, tus publicaciones deben girar en torno a tus productos, como adelantos de una nueva l\u00ednea o una foto editorial en un lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas marcas caen en la trampa de ser demasiado irrelevantes y secundar debates m\u00e1s amplios en las redes sociales, hablando de temas no relacionados, como los resultados del Bal\u00f3n de F\u00fatbol. Esto desvirt\u00faa el significado de tu marca y hace que los seguidores que quiz\u00e1 no est\u00e9n interesados en el tema aparte se planteen dejar de seguirte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-voice\"><strong>Voz<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La voz de su marca es un aspecto importante de la definici\u00f3n de la identidad de su marca, ya que es una forma de transmitir sus valores. Su voz es el marco de su contenido en las redes sociales y debe pensar en la voz de su marca como una expresi\u00f3n de su personalidad. Por ejemplo, \u00bfquiere que su marca parezca honesta, seria o sarc\u00e1stica?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deber\u00edas preguntarte, Al determinar tu voz:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfC\u00f3mo queremos que nos vean?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 reputaci\u00f3n queremos?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCu\u00e1les son nuestros valores?<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>Editado:<\/strong>&nbsp;Fuente: @Howthorninc<\/p>\n\n\n\n<figure class=\"wp-block-image size-large wp-duotone-rgb555454-ccc-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"519\" src=\"https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media-1024x519.jpg\" alt=\"\" class=\"wp-image-19675\" title=\"\" srcset=\"https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media-1024x519.jpg 1024w, https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media-300x152.jpg 300w, https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media-768x389.jpg 768w, https:\/\/bahlolintl.com\/wp-content\/uploads\/2022\/07\/social-media.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Consistency in Social Media Marketing Your brand identity is what makes you instantly recognizable&nbsp;to your clients. Components which make up your brand\u2019s&nbsp;identity are your : Brand\u2019s Name Logo Voice Colour scheme Typeface Message&nbsp; for example. Consistency with these elements is&nbsp;the&nbsp;key and helps to reinforce your brand reputation. Color palette Colors&nbsp;are used as a way to [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":19675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[30,37,12,38,34,39,42],"tags":[41,40],"class_list":["post-5947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginners","category-digital-marketing","category-guide","category-marketing","category-new-brand","category-social-media","category-tips","tag-consistency","tag-social-media","entry","has-media"],"_links":{"self":[{"href":"https:\/\/bahlolintl.com\/es\/wp-json\/wp\/v2\/posts\/5947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bahlolintl.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bahlolintl.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/es\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/es\/wp-json\/wp\/v2\/comments?post=5947"}],"version-history":[{"count":0,"href":"https:\/\/bahlolintl.com\/es\/wp-json\/wp\/v2\/posts\/5947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bahlolintl.com\/es\/wp-json\/wp\/v2\/media\/19675"}],"wp:attachment":[{"href":"https:\/\/bahlolintl.com\/es\/wp-json\/wp\/v2\/media?parent=5947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bahlolintl.com\/es\/wp-json\/wp\/v2\/categories?post=5947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bahlolintl.com\/es\/wp-json\/wp\/v2\/tags?post=5947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}